At Affectiva, Gabi is responsible for all marketing, leading the strategic direction of its products and solutions, driving expansion into new markets, and growing industry awareness and adoption of emotion recognition technology. She has successfully positioned Affectiva as the leader in Emotion AI and has enabled the company to break into new verticals. Gabi’s career in high tech spans two decades. She has held a variety of marketing, product management and international positions, leading new product launches, go to market strategies and channel management for companies including ON Technology, Dragon Systems, Be Free, Centra and Segue Software. Prior to joining Affectiva, Gabi was at IBM where she first led the product management team for the Tivoli IT Asset Management and IT Financial Management portfolio, and then worldwide marketing for Linux and Open Virtualization across the IBM company. Gabi has a graduate degree (Doctorandus) in Art History and Archeology from Utrecht University in The Netherlands.